Kristine Bonds- Detroit Video Ad Network Sales
Professional Summary: As 313Digital's Director of Marketing, (PR/Marketing Committee Chairperson Kristine Bonds was on the Board of Directors) enjoy access to most Detroit digital decision makers as well 10 years of media contacts in New York. As Scan Scout Detroit Digital Advertising rep- have thorough understanding of digital sales process for video, enjoying personal relationships with key media buyers. 10 years of custom research and syndicated sales experience with a full suite of qualitative and quantitative methodological research understanding and account management servicing clients in multiple industries. Doubled Video Ad Sales to Detroit Community in 2010, built the world's largest inspirational ad network (GODclick.com) in 2011, and became Collective's Regional Sales Director for 2012. Kristine loves her dog Duke only slightly more than her husband.
Education:
Bachelor of Science and Music-1987 / Deans List 3.6/4.0
Experience:
R.L. Polk & Company January 2007- Present
Account Manager
MillwardBrown October 2006- November 2007
Director Client Development
Focused on identifying and closing new business opportunities with new and existing customers (A&E, Comedy Central, Court TV, Carat, Mindshare, Google, Microsoft, ESPN, ESPN.com)
Net value of $2.1M for existing client base
Exceeded Q1-Q3 new business revenue goals totaling $432,000
Prepared and communicated pricing, proposals, negotiated the terms and conditions of the sale, and closed final sales
Anticipated customer issues before they arose and resolved customer problems as needed
The Nielsen Company December 2004- October 2006
Associate Sales Manager/Media Sales Solutions
Utilized advanced product knowledge and understanding of the business to display intelligent risk taking
Promoted and sold complex solutions with new and existing clients (AOL/Time Warner, Time Inc., MTV, The Weather Channel, Harvard Business Group, JWT, Initiative)
Managed 40+ accounts, grew net value to $1.2M
NPD Marketing January 2004-September, 2004
Account Manager
Responsible for 20+ accounts worth $850,000 in revenue.
Up sell to selected large account, (Nokia $110,000 4th quarter fiscal 2004).
Supported new product development by providing feedback to product managers regarding customer needs, market dynamics, and competitive assessments
Identified new and up-sell opportunities
The Nielsen Company August 2000-2004
Account Manager/Agency & Media Sales Solutions
Up-sell/Cross-sell multi media software (Cross-Tab, Reach-&-Frequency, Market-Mate-TV,
Achieved quarterly revenue and client service goals
On- site installations/training, consistent communication with end users as well as contract signer
Collaborated directly with clients and upper management to seamlessly rollout new products
Leader of the Employee Recognition Task Force
Client Service Manager
Built solid industry relationships by maintaining excellent client service
First point of contact for all Customer Service Calls Hot-line
Built prototypes for publishers utilizing syndicated research
Trained IMS software programs for existing clients
The Weather Channel April 1999-August, 2000
Collaborated with Account Executives in preparation of media proposals.
Prepared client presentations geared towards individual product/brand needs.
Proven, effective, creative business presentations for GM, About.com, Fidelity
Stewarded Schedules: Ensured advertising schedules delivered negotiated impressions
Developed sales solutions and competitive analysis for current and prospective clients
Special Interests: Currently serving on the board of directors at 313digital, a non-profit organization dedicated to serving the Detroit marketing and digital community. Prior to 313digital, I was President of the Media Research Director Association in 2005.
Disney
Professional Entertainer June 1987-April 1999