248 667 2722 gregoryswan@gregoryswan.com
Current Career Status: Detroit Digital Advertising Network Sales to Big 3
Combination of tight relationships with GM, Ford, & Chrysler digital advertising decision makers with over 10 years of on-line interactive sales success.
See a short video of Greg - click here
Historical Significance
As successful entrepreneur, changed the way two industries run promotions. First, the way cereal is marketed in America. Second, the way magazines are marketed at Newsstand via patented ThinDVD magazine cover/digital link technique for creating a 300% increase in Newsstand sales and doubling advertising revenue.
Accomplishments
Set sales records every where I sold. Built a 1000 store spinner rack chain selling 19 Million CDs from 1993 thru 2007 while publishing over 150 software titles as Rhinosoft Interactive. Created a 1 Billion unique visitor website as leading inspirational downloader. Sited by Harvard MBA Case Study for innovative marketing. Achieved USA's Top Ten Family Entertainment Publisher ranking, #1 Inspirational Publisher status. Recent work includes Time Inc.'s Sports Illustrated Cover DVD.
Relevant Experience Over Twenty Five Years of Sales Excellence
2009 to Present Founded www.DetroitDigitalAdvertising.com a high octane, premium dream team. Built online vertical GODclick.com into powerful inspirational ad network.
2009 Visible Measures Successfully sold Advertising Industry standard video measuring research intelligence to the Automotive Vertical.
2009 Collective Intellect Successfully sold real time market intelligence for Social Media to Big 3.
2008 Motive Interactive Successfully sold 5 billion impression digital ad network through RFPs. Schmoozed Detroit's most powerful at Stanley Cup, PGA , Final 4 in '08, '09.
1993 to 2007: Entrepreneur: Highlights: Became largest inspirational software publisher as owner of Rhinosoft Interactive, Inc. Ran PR for CBS' Survivor II Star.
Disney multiple licensee and publisher, founded http://www.on-pack.com/ based on giving General Mills the "Most successful premium promotion in history"
(creating a national news), NASCAR- exclusive licensee for http://www.dairyusa.com/, launched first ever McDonald's CD On-Pack,
founded ThinDVD.com changing the way Newsstand sales are increased, created 3 Billion Hit Web Site pioneering inspirational software downloading.
1995 to1996: New Man Magazine Sold year schedule to Dodge Truck w/o an ABC audit.
1990 to 1992: Kalmbach Publishing Astronomy Magazine National Ad Manager doubled monthly pages to 48.
Launched Earth Magazine selling 19 paid ad pages in pilot issue and 25 in opening issue w/o an ABC audit.
1989 Time Inc. Youngest account executive ever hired at Time Inc. at age 27. Opened GM as advertiser after a year hiatus.
1986 to 1989: National Geographic Successfully sold magazine space for Traveler Magazine Division as well as Four Wheeler Magazine.
1984 to 1985: Detroit News Sold 15% more retail advertising space than salesman of the year. Maxed out commission structure every time.
1983 to Observer~Eccentric Newspapers As first ever intern, beat quota by 31%, and created new quota for employee who followed - besting her by 40%.
1982 to 1983: NBA Milwaukee Bucks Press room liaison to Bucks players during thrilling MU Internship.
1982 to Milwaukee Journal Sold Space as Intern in Advertising Department- #1 out of 500 Applicants.
Other Experience
2007 Personal Married, living in Metro Detroit, father of two amazing sons ~ Drew Swan (20) and Jack Swan (19).
2005 Inventor/Patent Holder Covers all CDs on thermoformed packaging.
2000 Winner National Promo Show Gold Star Award. Brilliant said publisher's Weekly's Phyllis Tickle.
1988 Dale Carnegie Sales Course Graduate.
1987 Dale Carnegie Public Speaking Course Graduate.
1976 Eagle Scout Hard working, honest, leadership through service, finisher.
Education
1984 Marquette University Graduate College of Business Administration Marketing Major, Advertising Minor.
Worked: Advertising internships while paying for college.
Played: Marquette University College Baseball walk on pitcher.
1980 Birmingham Brother Rice Graduated with honors, top track athlete, lead actor (clip as- "Conrad Birdie")
Business References
Ron Frederick Superior at Detroit News 586 808 3478. ron@focusmm.net
Bob Minotti Superior at New Man Magazine 386 734 6792. bob@Godclick.com
Mike Skupin U.S. Senate Candidate, Survivor 2 Star 248 789 2185. skupin@earthlink.net
AJ Buran Customer of On-Pack.com 262 391 5997. aburan@wspackaging.com
Don Borchers Software Client 612 963- 9452 dborchers@digitalriver.com
